The story of Loskey started more than 25 years ago when I was an idealistic, young twenty-something working in International Development in Washington, DC. I set out, like so many of my peers, to change the world, working on a child-survival project funded by the U.S. Agency for International Development. However, after several years, I found myself confounded and frustrated by the bureaucracy and inefficiency of working with big government organisations. Ultimately, I left Development for a career in business, but never stopped thinking about my original career, and how I might do things differently if given the chance.
The decades that followed seemed to have passed in a flash. I built a career in Digital, married and had two wonderful sons. Increasingly thinking about the world they live in led me to think about my original ambitions about making the world a better place – the stakes were even higher now. Combined with an increasing disillusionment with my corporate career, I decided that the time had come to return Development. But there would be no large government organisations or NGOs this time. Instead, I would build a business that would focus on women’s economic empowerment, because, in the wise words of former UN Secretary General Kofi Annan, ‘There is no tool for development more effective than the empowerment of women.’
My purpose was clear, but now I needed a product, one where women could participate across the entire supply chain. It didn’t take me long to focus on t-shirts and tops. I, like so many other women I know, have been on what seems like a life-long quest for the perfect t-shirt. And, as the saying goes, ‘If you want something done right…’. In addition, for the core purpose of International Development to be met, the production of the t-shirts had to be organic, ethical and sustainable, otherwise, I would be just trading one issue for another. It would be far from ‘fast fashion’ – which is the 5th largest industrial polluter. It would be high-quality and timeless, producing go-to essentials that women can wear year after year.
Thus, Loskey was born, and I’m delighted to be able to bring the vision as a reality to you. Why is it called Loskey you may ask? Because my two sons are called Lucas and Oscar, Lukey and Osk for short. It is named for them, as they are my ultimate inspiration day-in and day-out.
Loskey – Timeless Style. Lasting Purpose.
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