Vitty is a people photographer who is passionate about capturing the vitality and spirit of everyone she photographs. "Photography was for me very much a 'lightbulb moment'… I had worked in Wine Marketing for 10 years and after having children was keen to not be deskbound. My grandmother had been an artist and was a huge inspiration to me but I was daunted by following in her footsteps. I realised that by following a career in photography I would use my own medium to not only express my creativity but capture forever those special moments in our lives. I've never looked back." Starting her business Vitty Robinson Photography, she specialised in family photography and was awarded Portrait Photographer of the Year (Runner Up) in 2012 just 2 years after starting her business. Since then, she has photographed HRH The Duke of Cambridge, Ed Sheeran and his family and Kenton Cool (Mountaineer/Adventurer).

Vitty has regularly photographed Lori's family as they have grown up and is delighted to be working with Lori on her new addition to the family, Loskey. "Not only is it wonderful to work with Lori and her exceptional team of talented women, but I have also endeavoured to be a more ethical consumer of late, so Loskey is a particularly exciting brand. Considered clothes are more meaningful, more durable and more joyful when you know your purchase has had a significant ripple of impact on other's lives for the better."