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What is sustainable fashion, anyway?

There is so much discussion of sustainability in fashion these days, it is hard to know exactly what it means anymore.  Only buying second hand?  Having all of your clothes made to order?  The fact is, there is no single definition of sustainable fashion.

Sustainability in fashion can come in a variety of forms, as brilliantly shown here by Dr Anna Brismar of Green Strategy:


The key to acting sustainably is to understand each of these dimensions and purchase in a way that works for you as an individual consumer.  It may be that you can follow many of these elements when making your own purchase decisions, but by even following one of the elements, you are doing your bit for sustainability.

I recently wrote an article for Female First breaking down each of these categories in more detail.  You can read it here to decide what is right for you.